About us

THE NEEDS OF THE GUEST IN FOCUS

Our experiences are categorised in groups of offerings, each one is based on the guest’s needs and the purpose of the experience. These needs are to See, Discover and Meet. As all the experiences belong to a specific group of offerings, it is easy for the guest to get an overview and make the right selection from Stromma's extensive programme range.

  • SEE the offerings in this group are characaterised by the need to get a rapid overview and orientation at a location - this group contains all Stromma's sightseeing tours.
  • DISCOVER is characterised by the need to get to know unique and exciting settings and get in-depth knowledge; experiences in this group include guided half and whole day excursions.
  • MEET the need to socialise is central and includes all restaurant cruises and corporate events at our facilities.


Every single guest is equally important for Stromma and our motto is that the last guest of the day should be treated with the same friendliness as the day's first.

BUSINESS CONCEPT

Experiences, activities and entertainment for meetings and recreation.

MISSION

Lifelong memories
Stromma Group produces experiences that aim to give every single guest lifelong memories. These experiences are focused on sightseeing tours, entertainment and activities for tourists, local residents and companies, where heritage archipelago vessels, modern sightseeing boats, unique facilities, special buses and a friendly atmosphere constitute the key components.

VISION

Worldclass experience
All of the individual experiences in the programme range should come top of their class in a comparison with similar experiences. Everything that happens in the moment of truth must be top class.

Strömma Kanalbolaget has been Purveyor to the Court of Sweden since 1990. This title is synonymous with Swedish quality.

HISTORY

Stromma’s experiences have a strong tradition of historic and cultural values. Stromma has a history dating back to 1809. Today the company is the largest provider of experiences in Northern Europe.
1809
Per Christian Rettig founded P.C Rettig & Co in Gävle
1847
Per Christian Rettig started Rettigska varvet
1897
Ångfartygs AB Bore Lines established
1968
Nya Ångfartygs AB Strömma Kanal established
1978
Bore Tourist Sightseeing acquired
1991
Strömma City Sightseeing Stockholm acquired
1992
Ångfartygs AB Strömma Kanal acquired
1997
Bore Paddan acquired
1999
Bore changed name to Strömma Turism & Sjöfart AB
1999-2009
Various acquisitions, including Open Top Tours, Rederi AB Göta Kanal, Interbus AB, Ekmanbuss and Rundan Turisttrafik (established 1947)
2011-2013
Business acquired in Denmark, Finland and Norway
2013
Royal Sightseeing acquired
2015
Interbus, Vikingbus and EkmanBuss gets divested
2016
Business in Netherlands aquired.

Today Stromma operates in Amsterdam, Stockholm, Gothenburg, Malmö, Copenhagen, Helsinki, Oslo, Stavanger, Bergen, Geiranger och Ålesund. Stromma's 25 brands include several well-known names.