The needs of the guests in focus
Every single guest is equally important for Stromma and our motto is that the last guest of the day should be treated with the same friendliness as the day's first.
To produce and deliver customer experiences, activities and entertainment within tours and activities and meetings within Northern Europe.
Create memories for life by developing the most creative, surprising and personalized tours and activities by using our portfolio of brands and assets to differentiate our content, services and products.
Northern Europe´s leading sustainable producer and provider of tours and activities.
All of the individual experiences in the programme range should come top of their class in a comparison with similar experiences. Everything that happens in the moment of truth must be top class.
Stromma’s experiences are underpinned by a strong tradition of historic and cultural values. Strömma has a history dating back to 1809. Today the company is the largest provider of experiences in the Nordics.
1809: Per Christian Rettig founded P.C Rettig & Co in Gävle
1847: Per Christian Rettig started Rettigska varvet
1897: Ångfartygs AB Bore Lines established
1968: Nya Ångfartygs AB Strömma Kanal established
1978: Bore Tourist Sightseeing acquired
1991: Strömma City Sightseeing Stockholm acquired
1992: Ångfartygs AB Strömma Kanal acquired
1997: Bore Paddan acquired
1999: Bore changed name to Strömma Turism & Sjöfart AB
1999-2009: Various acquisitions, including Open Top Tours, Rederi AB Göta Kanal, Interbus AB, Ekmanbuss and Rundan Turisttrafik (established 1947)
2011-2013: Business acquired in Denmark, Finland and Norway
2013: Royal Sightseeing acquired
2015: Interbus, Viking Bus and Ekmanbuss gets divested
2016: Canal in Amsterdam acquired
2019: Stromma starts sightseeing operation in Berlin
Today Stromma operates in Amsterdam, Utrecht, Stockholm, Uppsala, Gothenburg, Malmö, Copenhagen, Helsinki, Oslo, Stavanger, Bergen, Geiranger, Ålesund, Aarhus and Berlin. Stromma's 30 brands include several well-known names.
Strömma Kanalbolaget has been Purveyor to the Court of Sweden since 1990. This title is synonymous with Swedish quality.