This is the location of the I Amsterdam letters

This is the location of the I Amsterdam letters

Since the I Amsterdam sign has been removed from Museumplein, the city has lost a characteristic photo spot. But there's no need to be bummed out! The set of letters is going to be situated at multiple locations throughout the city in the few upcoming years. And did you know the I Amsterdam landmarks can be found at more sites? We've listed them for you!

Schiphol Airport

Make sure you travel in style, because you can take your selfie at Schiphol Airport. Upload it straight to the 'gram so you can show everyone you arrived in our beautiful country.

Amsterdam South-East

During the summer of 2019 one set of the I Amsterdam letters can be found in Amsterdam South-East. The sign is installed at metro station Kraaiennest until the 1st of July. Then it will be moved to another part of this neighborhood. We will keep you posted about the current location!


In the West of Amsterdam, just outside the ring, you'll find the Sloterplas: a lake surrounded by a chill leisure area. You can find lots of sports activities on the banks of the Sloterplas. That's probably why the I Amsterdam sign is altered into a parkour track and some of the letters lie flat on the ground. This makes it quite difficult to take the perfect snapshot, but hey, you can work on your physique and that's definitely worth something, right?

Oostpoort in Amsterdam East

Until the end of November, the traveling set of letters can be found at Oostpoort (the shopping area of the eastside of town) in Amsterdam East. While you're there for a cool picture, enjoy all the lovely restaurants and cafés in this part of town.

Traveling set of letters

The sign that's removed from Museumplein is going to travel the city. The plan is to position the landmark near festivals and other events - to make your Amsterdam experience even more memorable.

Keep this page in mind when you're looking for the most recent information about the whereabouts of the I Amsterdam selfie spot.

Alternatives for the I Amsterdam sign

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You are looking for the I Amsterdam letters to take stunning pictures of Amsterdam, aren’t you? Why won’t you go on a canal cruise during Amsterdam Light Festival? The canals are decorated in a magical way by dozens of light sculptures. National and international artist ran to their drawing boards to design art that accentuates the beauty of Amsterdam even more. If that doesn’t turn your pictures of Amsterdam into little pieces of art, we don’t know what will.

An Amsterdam Light Festival cruise isn’t just wonderful to take pictures from, it’s also super cozy! The boats are heated to a comfortable temperature and you hear interesting facts about the light art. When you decide to hop on an open boat, the captain adds his personal touch to the cruise. So bundle up and enjoy a very atmospheric night!

Online you always profit from the most advantageous rate and until the 27th of November you’ll receive an early bird discount! So go on, score those tickets!

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