This is the location of the I Amsterdam letters

This is the location of the I Amsterdam letters

Since the I Amsterdam sign has been removed from Museumplein, the city has lost a characteristic photo spot. But there's no need to be bummed out! The set of letters is going to be situated at multiple locations throughout the city in the few upcoming years. And did you know the I Amsterdam landmarks can be found at more sites? We've listed them for you!

Schiphol Airport

Make sure you travel in style, because you can take your selfie at Schiphol Airport. Upload it straight to the 'gram so you can show everyone you arrived in our beautiful country.

Bijlmer ArenA

If you're going to see a band play in one of the concert venues (AFAS Live, Ziggo Dome, Johan Cruijff ArenA) or you're visiting the Amsterdamse Poort shopping area near train and metro station Bijlmer ArenA, you're bound to bump into the I Amsterdam letters.


In the West of Amsterdam, just outside the ring, you'll find the Sloterplas: a lake surrounded by a chill leisure area. You can find lots of sports activities on the banks of the Sloterplas. That's probably why the I Amsterdam sign is altered into a parkour track and some of the letters lie flat on the ground. This makes it quite difficult to take the perfect snapshot, but hey, you can work on your physique and that's definitely worth something, right?


The RAI convention center has a huge parking lot which is mainly used for... well, parking your car. But a few times a year the terrain turns into a party location (for King's Day, for instance). This is the perfect area for the I Amsterdam sign and that probably why you will find the letters here during spring!

Amsterdam North 

The I Amsterdam sign is spotted in the north of Amsterdam. The perfect location for a picture since the Amsterdam Central Station is in the frame as well! And it's super easy to get to: when you take the ferry from Central Station to Buiksloterweg, just look to your left and there it is!

Traveling set of letters

The sign that's removed from Museumplein is going to travel the city. The plan is to position the landmark near festivals and other events - to make your Amsterdam experience even more memorable.

The I Amsterdam letters are being repared and are to be expected to make a reappearance in the upcoming summer!

Keep this page in mind when you're looking for the most recent information about the whereabouts of the I Amsterdam selfie spot.

Alternatives for the I Amsterdam sign

Our city is so much more than just I Amsterdam, of course. That's why we drew up a great list of alternative photo locations for that perfect snapshot our beautiful capital.