The name Heineken Experience says it all. At this museum you won’t just learn about the history of the most famous brand of beer on the planet, but you’ll be able to experience it. During an interactive self-guided walk through the four floors of the former Heineken brewery, you’ll be able to see, hear, touch, smell and, of course, taste beer. You’ll even find out what it feels like to be brewed and bottled! You can even brew your own beer and have it bottled in a personalised bottle.
Combine with a Canal Cruise
Book your tickets to the Heineken Experience through our Stromma website and combine a visit to the Heineken Experience for instance with our Amsterdam Canal Cruise. With both tickets in your pocket you are guaranteed a wonderful time in Amsterdam.
Exciting high-tech multimedia experience
The tour through the former brewery is an exciting high-tech multimedia experience available in several languages including English, French, Dutch, Russian, German, Chinese, Portuguese, Italian and Spanish. You can also download the Heineken Experience App to get the most out of your visit.
Two complementary drinks in the bar
At the end of the Heineken Brewery Tour, which lasts around one and a half hours on average, you’ll be able to enjoy two complimentary drinks while you relax in the bar. Non-alcoholic drinks are also available.
And if the visit to the museum whetted your appetite for more beer, check out the cafés near Marie Heinekenplein afterwards!
As of the 25th of September 2021, if you would like to visit the Heineken Experience, you will need to show a COVID-19 Certificate, with a negative test result, proof of vaccination or proof of recovery.
Heineken Experience is a third party product. Purchased tickets are non-refundable.