World Wide Fund for Nature WWF – FAQ

About the World Wide Fund for Nature – WWF

What is WWF?

The World Wide Fund for Nature (WWF) is a completely independent and non-political environmental and nature conservation organisation that was formed in 1961. With almost five million supporters, WWF is one of the world's leading nature conservation organisations, with projects in over 100 countries. Funding comes primarily from public donations.

WWF works to prevent the destruction of the planet's natural ecosystems and to build a future where humans live in harmony with nature by:
• preserving the world’s biodiversity
• promoting the sustainable use of renewable natural resources
• reducing pollution and unsustainable consumption

What is the goal of Save the Baltic Sea?

The goal of Save the Baltic Sea is just that – to save the Baltic Sea, but this partnership is set to run for three years, and we are unlikely to complete this major task within the timeframe of the agreement. Nevertheless, the partnership with Stromma gives WWF more resources to move forward with its work to Save the Baltic Sea.

Why do we need to help the Baltic Sea? What problems does it face?
The Baltic Sea region has a unique and highly sensitive ecosystem that is being put under ever-increasing pressure. The sea is used for everything from tourism and fishing to oil transport, wind farms and gas pipelines. In this shallow water, pollution and nutrient runoff have a greater impact than in other, deeper seas. There are numerous threats, but the two most serious are eutrophication and unregulated fishing.


About Stromma's partnership with WWF

What is Stromma doing for Save the Baltic Sea in practical terms?

Stromma is concentrating on reducing its own environmental impact by making improvements to fuel, energy, waste, purchasing, discharges, sulphur, phosphorus and many other aspects. In addition, they educate their customers, employees and suppliers about the problems in the Baltic, which makes more people aware of the issue and encourages them to change their own behaviour. The third part of what they do is to influence decision-makers, and they do this by carrying out external activities together with WWF, such as organising seminars, putting their name to debate articles and other things that get politicians to make the right decisions about the Baltic Sea. And last but not least, they support WWF's Baltic Sea project Rikare Skärgårdslandskap.

What does this partnership involve?
The partnership focuses on the Baltic Sea, with Stromma drawing on the support of WWF as a sounding board and expert partner, so they know they are making the right decisions and being sufficiently ambitious with their own environmental measures. In addition, the two parties help each other with external activities on the communications front – all aimed at saving the Baltic Sea.

How can I be sure the money goes to WWF?
We work closely together on an ongoing basis and the WWF is more than happy to provide detailed reports on how it uses partnership money.

Which other companies are in the partnership?
This partnership only involves Stromma and the WWF. However, within the partnership Stromma supports a project called Richer Archipelago Landscape, which also involves other parties such as the Archipelago Foundation and the Uppland Foundation.

Find out more about Stromma’s partnership with WWF 

What do I get if I donate money?

You will be making a contribution to the WWF's work to reduce the environmental impact on the Baltic Sea. WWF works on many fronts to save the Baltic Sea, including lobbying politicians and influencing the general public.

WWF demands a change to the EU's agricultural policy so that funding is linked to strict requirements for environmental actions. The farming subsidies should go towards environmental support and sustainable regional development.

WWF also wants to see:
• Sweden continue to implement bold national initiatives to reduce the pollution load on the Baltic, while also pushing for action to be taken both regionally and within the EU.

• The Swedish Ministry of Enterprise and Innovation and the Swedish Board of Agriculture become active driving forces in the work to improve the Baltic Sea's environment.

• A powerful focus on restoring wetlands, lakes and watercourses in the farming landscape in order to reduce eutrophication.