Our vision is to deliver world class experiences to our guests, and we want to do so responsibly and sustainably. Here you find some examples of what we do. Stromma's ambition is to make sustainability a part of everything we do and be present in all our business activities. We want to take lead in the tourism industry and make sustainability a priority. We work towards reducing our use of resources, purchases and use raw materials with the best possible environmental performance whenever possible. And we will continuously measure and strive to improve our performance.
We offer experiences with focus on sightseeing tours, entertainment and activities for tourists and local residents in Sweden, Denmark, Finland, Norway, the Netherlands and Germany.
Our sustainability strategy
At Stromma, we have integrated our sustainability efforts in our daily work, which rests on the UN Global Compact and OECD guidelines for business. Our strategy builds upon the definition in Our Common Future, also known as the Brundtland Commission. In this definition, sustainable development includes environmental as well as social and economic sustainability and aims at meeting the needs of the present without compromising the ability of future generations to meet their own needs. With that said, all of our efficiency measures goes hand in hand with a sustainable economy.
We developed our strategy after performing an internal analysis, discerning our largest risks and impact possibilities. Stromma Group is working with 3 areas of sustainability: Environment, Social and Economy.
What are our goals?
As a roadmap to achieve a better future for the whole world by 2030, United Nations (UN) have formulated The Sustainable Development Goals. Stromma's sustainability goals are based on the UN global goals and adapted to our business in each country and each destination where we are located. Stromma operates in Stockholm, Gothenburg, Malmö, Visby, Uppsala, Copenhagen, Aarhus, Helsinki, Oslo, Lofoten, Tromso, Stavanger, Bergen, Geiranger, Ålesund, Amsterdam, Utrecht and Berlin.
Stromma's environmental work
We focus primarily on three pillars: fuel, food and our cooperation with WWF.
For FUEL, we work to reduce our climate emissions by replacing fossil fuels with renewable fuels and by increased energy efficiency. This applies to fuels for our vehicles, primarily boats and buses, as well as our use of energy and electricity in our other facilities.
For FOOD, we focus on increasing the amount of certified food and beverages in our cafés and restaurants, increasing waste recycling opportunities in harbors, on minimizing food waste and on reducing and handling the grey water discharge from the boats.
The third pillar of our environmental work is our cooperation with WWF where we, among other, collaborate to restore the Baltic Sea and surrounding ecosystems.
Social focus – diversity and equality
Our social focus areas are grouped into people and opinion. When we say PEOPLE, we mean both our employees and our guests. We believe that diversity and equality is a strength and aim at building a tourism company with people from different backgrounds, different languages and from many different countries, welcoming and offering high service to our guests from all over the world.
When it comes to PUBLIC OPINION, we want to be an active voice for increased knowledge on environmental issues and take part in discussions that relate to our business, the tourism industry.
Focus future investments on projects that improve profitability while reducing and improving Stromma’s environmental and social impact. Aligned with the Global Goal number eight – Decent Work and Economic Growth, Strommas´s Goal is:
- Increased Employee Satisfaction Index (ESI)
- Cocoa, coffee and tropical fruit always Fair Trade and/or organic.
- ”We act as a responsible employer for our own staff, and we require our suppliers to abide by our demands on good working conditions. We also buy certified products for the commodities with higher risks related to working conditions and human rights; for example coffee and cocoa.”